Transformation From Product Selling Company to Solution Selling – P2S
How can you differentiate your organization on something that you sell out of your competition? Presently you’re providing the same, winning against competition on thin margins reely bees. The differentiation happens when your selling becomes “helping people to buy” or supplying a “solution” for their problems or needs. “Solution” is a mix of services or products.
Remember Solutions will be different for every verticals. The company and product preference for that hospitality vertical will change using their company verticals like banking, education, healthcare, government etc. So getting individuals with right vertical understanding is essential to construct the answer matrix. A lot of companies have a product matrix ready and also the challenge is how you can transform the product matrix to solution matrix for a number of verticals.
Before we establish the transformation roadmap let’s understand the kind of buyers.
Ignorant Type: Buyer who’s ignorant, unsure should they have an issue or maybe an easy method to do things exist. Someone might have attempted offering some products however it did not solve the issue.
Seeking Improvement Type: Buyer who understands the present situation and they’re seeking means to fix enhance their situation
Expert Buyers: Buyer who’re getting an answer vision and researched completely to generate a properly-established solution Request Proposal (RFP).
For the above kinds of buyers the sales process, efforts and methods vary. Solution Sales Selling – SPIN strategy is the best method for the above mentioned two kinds of buyers. But when confronted with expert buyers you’ll need the Challenger Sales Strategy. The necessity of time would be to challenge the customer should they have selected the best solution, they have missed something within the RFP? Opening dialogue with buyer is essential here to redefine the answer and enable them to join the missing doted lines.
Nowadays we’re encountering expert buyers and you may let’s suppose an item selling company will stand any chance before them. These expert buyers need solution providers who’ve ready-made solutions. The businesses that are still in product selling don’t even stand an opportunity because they might even find it difficult to comprehend the solution defined within the RFP. To win these expert buyers you’ll need bald eagle sales agents inside your company. The very best seller who executes the best selling strategy and process will win.
The transformation roadmap for building the answer matrix has three support beams – Process, Technology Solution Research and individuals (Sales, Pre-Sales and Publish Sales). Right people and Team collaboration is essential to the success because situational understanding, capacity understanding, communication skills and selling skills originates from they. An effective way would be to find out the right team people for building the answer matrix in the sales, pre-sales and publish-sales teams. You’ll need a mixture of individuals with leadership characteristics with situational understanding (vertical expertise,conscious of discomfort areas for purchasers, market technology trends, etc.), capacity understanding (product specialist who are able to assist in integration along with other products, ideas, price conscious), communication skills (leaders with higher working together, vendor management, mentors) and selling skills (who are able to align using the buyer types and adopt the best selling methodology, align to promote demands, anticipate future trends).
Wrong team selection may have direct impact on the maturity from the solution matrix. Always realize that the answer matrix is within continuous improvement process companies which adopt the most recent and stable technology have a winning edge within the competitions. Inside a solution-driven company, individuals are exchanging innovative ideas, creating agile relationships, and collaborating together. This team would want well-defined reward and recognition program that will motivate them to generate better and new solutions. Whatsoever level they have to be engaged with buyers helping then to purchase the best solution. Buyer’s discomfort areas will never be-ending and thus continuous engagement can help is creating a partnership with buyers.
The transformation process likewise need right training and certifications for that teams. Finally all of the theory learned must be apply, undergo the continual process enhancements and appraise the success.